Boost Engagement with our NFL Pick’em App. Drive Customer Loyalty and Repeat Visits.
Zero cost to you and minimal effort.
All Chalk is a first-of-its-kind NFL pick’em app designed to help bars, restaurants, and retail establishments engage patrons, increase loyalty, and create a social, gameday atmosphere.
By turning the NFL season into a weekly contest, your establishment can keep customers coming back while they compete with friends and fellow patrons.
Display an onsite ad with a QR code inviting patrons to join your All Chalk contest.
If a patron doesn’t yet have the app, scanning the code directs them to download All Chalk and create an account. All Chalk is completely free to download and play.
Once signed up, scanning the QR code again adds them to your specific group, allowing them to participate in friendly competition with other patrons.
Patrons make weekly NFL picks (Thursday through Monday). Their picks appear on your restaurant’s group game card along with the picks of the other patrons.
Celebrate patrons who finish with the weekly high score and track points over the 20-week season (18 regular-season weeks plus the first two playoff rounds) to crown a season champion.
Patrons are more likely to visit on game day, especially if you broadcast NFL games onsite.
Gamified competition creates a fun, interactive environment that keeps customers engaged.
Weekly contests encourage patrons to return regularly, strengthening brand loyalty.
Whether you’re a sports bar, casual dining restaurant, or retail establishment with gameday events, All Chalk transforms the NFL season into an interactive customer engagement opportunity. Boost visits, increase dwell time, and create a fun, competitive atmosphere for your patrons—all with zero cost and minimal effort on your part.
MINIMAL WORK
Joining the All Chalk Restaurant Program is simple. Follow these three steps and you’ll be up and running before kickoff:
EMAIL: SCOTT@TREADLIGHT.LY to let us know you'd like to participate.
We'll create a dedicated All Chalk group for your restaurant, generate a custom QR code and 4-digit passcode, and help you customize promotional collateral designed specifically for your establishement.
Choose a dedicated staff member to act as your "Group Owner". This person will manage your restaurant's roster of participants, distribute / display contest adverts, and distribute prizes.
Your questions answered
Patrons scan a QR code at your establishment and enter a 4 digit passcode that automatically connects them to your location’s private All Chalk group. Each week they make NFL picks in the app and compete against fellow patrons on a leaderboard tied specifically to your bar or restaurant.
All Chalk is free for your establishment to use. You decide if and how you want to offer prizes, but there are no setup or recurring costs for joining the program. The All Chalk app is also completely free to for your patrons to download and play.
Patrons scan the QR code provided to you and enter a 4 digit group password. If they don’t already have an All Chalk account, the app prompts them to download it and create one. Once their account is set up, scanning the QR code again and entering the password places them directly into your group.
We provide branded QR code artwork and promotional templates (posters, coasters, table tents). You just need to display them where patrons will see them, especially on game days.
Yes. You have full control over the type of prizes you want to offer — such as a free appetizer, gift card, merchandise, or game-day specials. However, prizes cannot be cash or redeemable solely for alcohol, as that would violate state regulations. Refer to “Prize Guidelines” section for more details.
No. The All Chalk app automatically calculates scores and updates leaderboards for your group in real time. Your only responsibility is to hand out prizes to your winners if you choose to offer them. Note: To build excitement and get people talking, it might be fun to post the season leaderboard TOP TEN somewhere on site.
We provide a short disclaimer you can display on signage, along with a link to full contest terms on our website. This keeps things simple and ensures compliance.
Only at a basic level. Staff should know that patrons scan the QR code and enter a four digit passcode to join, and that All Chalk is free to download and play. Everything else is explained on our website and inside the app.